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Packaging design

Packaging design is one of the most powerful marketing tools for promotion, expanding communication between the manufacturer and its target audience. The more attractive the product's packaging, the higher the demand it will enjoy. Every tiny element in packaging design must be well-thought-out and carefully considered, as it is important to create it in a way that works for the brand and contributes to its success.

Developing a unique packaging design is a complex process. It is essential to consider the specific features and characteristics of the product. The color scheme, fonts, images and materials used all have significance, and nothing can be overlooked.

It is also important to ensure originality and uniqueness and protect the product against potential counterfeiting.

Skillful packaging design allows you to
  1. Stand out among competitors.
  2. Capture the attention of the target audience.
  3. Enhance the buyer's mood.
  4. Evoke a sense of trust in the brand.

Packaging design should be both simple and memorable

When creating and developing a layout, special attention should be given to the concept and design quality

The majority of consumers rely on emotions rather than on rational approach when choosing a product. Сolor and graphic solutions play a crucial role

Qualities of a high-quality packaging design

  • Expressive and distinctive
  • Communicates the product’s qualities and values
  • Reflects the pricing
  • Emphasizes quality
  • Includes consumer insights
  • Creates an emotional connection
  • Stimulates the desire to purchase

What should you consider when creating your packaging design?

1. Correct selection of colours for the product. It is difficult for a person to perceive five shades at the same time, so it is not necessary to use a rich range of colours when creating inscriptions and drawings.
2. the information on the packaging should tell the truth. If the contents will be very different from the stated appearance, the product loses the opportunity for long-term cooperation with the consumer.
3. Quality of packaging. Appearance is good, but if the product has lost its marketable appearance during transport, it will be purchased with less enthusiasm.

Create unique and colourful packaging for your product!

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    Why Us?

    Advantages of working with us

    Extensive experience

    Over 25 years, we have created 4,500 packaging design concepts. We know the key strategies that make packaging successful

    Competence

    We work with various business sectors, understand consumer preferences, and know how to find a creative approach that resonates with them

    Stages of packaging design development

    Task setting and competition analysis

    Packaging design development

    Testing to determine the best options and selecting the final packaging design

    Preparation of final print-ready layouts, considering the customer's materials and technical requirements

    At Sygrade.com, we have extensive experience in designing and manufacturing packaging for various types of products. We are experts in trends and technologies. We understand and listen to the customer’s desires, which we transform into original and sales-driven designs. We create creative and ergonomic packaging that not only increases sales revenue but also reduces logistical costs.

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