Confectionery factory “Volynskiy Sweets” has been in existence for over 20 years. The production enterprise “Volynskiy Sweets” is located in the picturesque suburb of Lutsk. The history of production began in 1998 with the production of oriental confectionery kozynak and halva, which repeatedly won regional and all-Ukrainian competitions.
Year after year, the assortment of Volyn sweets is improved and expanded. Previously, we already cooperated with the company and developed a brand and packaging design for TM “Tsukorka” sweets for them.
In a new project, we needed to redesign an already existing candy brand. The old name – “Souvenir” did not match either the quality of the product or its positioning. After all, these candies belong to a more premium segment and are the company’s top products. In addition, the old name sounded too banal and simple. We were offered a more interesting and elegant option – Lubart, in honor of one of the oldest and most beautiful castles in Ukraine, the Lutsky Castle or Lubart Castle.
The history of the castle begins in 1340, when Lubart (the son of the Lithuanian prince Gedymin, who captured Volhynia and Galicia) married the daughter of the prince of Galicia and Vladimir-Volhynia Lev Yuriyovych, accepted the Orthodox faith and inherited Eastern Volhynia.
Lubart began to build a castle in Luchesk (then called Verkhnym) in 1340, and although the construction ended forty years later and under other rulers, it entered history under the name of the castle of Prince Lubart. The fact that the original Gothic project turned out to be diluted with Renaissance lines is also explained by the long construction.
Today, Lubart Castle attracts thousands of tourists from Ukraine and other countries every year, thanks to the fact that it has been preserved for us in almost its original form. As well as the colorful landscapes that open from the three towers of the castle and the wonderful architecture of the building.
In our packaging design concept, we wanted to reflect the elements of ornamentation characteristic of the western part of Ukraine. That’s why we used patterns of ornaments and colors typical for this direction – burgundy, black and white. The main background is a calm beige color, which gives it premiumness and sophisticated style.
To convey the spirit and uniqueness of one of the oldest buildings in Ukraine, we used colorful photos of the castle itself in the design.
Thanks to such bold and well-thought-out design solutions, we were able to show the premiumness and status of candies, which are prepared according to a unique recipe from the highest quality ingredients.
As a result, we managed to qualitatively transform the packaging, make it exclusive and “expensive”.
Due to this, the customer was able to transfer candies to a more expensive price range and increase sales both on the territory of Ukraine and abroad.
