Comprehensive rebranding for sunflower oil TM Dikanka

Completed works:

• Marketing consulting and analysis of competitors' marketing activities. Desk Research. Conducting marketing research of target audience (focus groups)
• Creating a sunflower oil brand. Mission, positioning, development of Brand Identity
• Logo development, packaging design, product line design and marteting kit development
• Development of advertising polygraphy, POS-materials, production of advertising polygraphy
• Development of a creative concept for an advertising campaign and a non-standard BTL concept