Seafood branding and marketing strategy for the Veladis brand

Completed works:

• Marketing consulting and analysis of marketing competition. Desk research
• Brand development. Mission. Vision. Brand Identity
• Fish and seafood brand naming
• Logo creation for a fish and seafood brand
• Catalogue design
• Development of packaging design for the brand
• Comprehensive design of the product line
• Creating a marteting kit
• Marketing research of the target audience (focus groups)
• Marketing hаll tests
• Advertising printing - design and printing, development of POS materials
• Development of creative concept of advertising campaign, concept of non-standard BTL, concept and production of transport advertising