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Logo development

Logo development

Logo is the most important element of the corporate image of any company. It is one of brand’s main identifiers in the market. Logo design is the starting point in building a brand's visual communication with the market.

The logo delivers the message and idea of the brand. Designing a logo is not as easy as it seems. A logo is not a one-time image. It will be seen not only on the product, but everywhere where the brand's advertising is placed. Therefore, the development of a logo is a creative process that takes into account all areas of its further application, as a result, the logo should bring income to the company, increasing its authority in the market.

The task of the logo is to bring a visual brand message to the public, increase interest in the product, and be easily remembered. A quality logo becomes a visual link between the market and the brand. The logo will be difficult to change after the company announces itself on the market, because the existing logo will already evoke strong associations with the brand.

The requirements for the logo are:
  1. Originality - provides uniqueness in relation to other logos.
  2. Associativity - the logo reflects category, price positioning, emotional coloring of the brand or its rational advantages.
  3. Memorability - is determined by the main function of the logo - to identify.
  4. Modernity – up-to-date design, ensuring clarity and brand recognition.
  5. Universality - the logo should work in any conditions and on any media. Logo sizes must be taken into account.
  6. Color and typographic brand matching.

Reputation

Logo is the basis of the brand’s future visual communications. It focuses, retains and extends attention, determines the status of the organization, attracts new customers and helps increase profits.

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Persuasiveness

Successfully applied logo attracts attention, forms a correct idea of the company’s activities, is expressive, associative and easy to remember.

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Symbolism and memorability

The logo is a key element of the visual identity, which describes the idea of the company, its essence and positioning in the market.

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Logo development is required:

  • If the company’s logo no longer matches the company’s idea, is outdated and inexpressive.
  • If existing logo does not cause a desire to buy a product or service.
  • If the logo does not stand out from competitors, looks similar.
  • If the logo does not carry a brand-supporting message.

Reasons to develop a new logo:

  1. Your brand will become unique in the market.
  2. The new original logo will be remembered for a long time.
  3. Increasing the number of consumers and loyal customers.
  4. The updated appearance of your brand will emphasize its character and status, highlight the selling points.
  5. A unique logo will enhance the mission and value of the brand, emphasize its individuality and point out the benefits.

Create a vibrant and unique logo with GBS Brand Solutions!

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    Why Us?

    Benefits of working with us

    Individual approach

    We do not dictate our own opinion to our clients. We always listen to the wishes of the customer, follow his interests and preferences.

    Professional designers

    Experienced professionals of the highest qualification designers will work on your project.

    Expierience

    We have experience working with companies in various industries and know the needs of the consumer well. We predict the results, create a unique memorable image.

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    Rules for designing the logo

    Creating a composition

    The right compositional solution helps develop an image that scales well and interacts effectively with corporate identity media. The balance and logic of relationships between graphic elements conveys the idea and character of the brand.

    Font selection

    Choosing an original font is a fundamental task for a logo and its development. It is the letter composition that determines the style and character of the brand, sets the tone for its communication with the potential audience. Often, the nature of a font can be memorable enough to be used in isolation from other visual elements.

    Color scheme

    The color scheme has an emotional impact on the consumer when choosing a brand, product or service. An individual palette in logo design creates a special mood and feeling. Color is also a reflection of the price and quality positioning of the brand, along with a set of other indicators.

    Uniqueness

    Logo design should not be overloaded. Concise and understandable images are best remembered. The unique look of the logo will play into the hands of the company - a bright idea, easily perceived, attracts potential buyers. Also, uniqueness is an integral part of the legal protection of the brand and registration of the logo as a trademark.

    We know how to create a unique, memorable logo that boosts business sales. Our team of marketers and designers will create an effective, successful, attention-grabbing logo for you in a short time!

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