A brand book is an official document that reveals a brand's personality. The brand book consists of two blocks: brand platform and visual strategy. The brand book is a source of inspiration and a set of rules for using the main visual constants of the brand (sign, logo, brand block, palette, fonts). The task of the brandbook is to create a coherent image in order to create a positive perception of consumers.
The content of the brandbook and the list of sections depends on the company's line of business and a number of other factors. For example, for brands that interact with consumers through sales offices, standards for the design of spaces and retail areas are developed. If a brand is represented in digital, the brandbook includes a UI-gaidline - a section or an independent document regulating the rules of working with corporate identity in the digital environment.
Creating a brandbook is a complex task of regulating the rules of using corporate identity. It is extremely important to create a brandbook at the final stage of the project, when the design is developed for a clear product that has been tested and the rules described in the file are repeatedly confirmed by data. Otherwise, brand identity rules can lose important context and become out of sync with audience expectations.
With a brandbook, the marketing strategy will become more effective alongside competitors. Our exhaustive knowledge of the elements of brand building and audience targeting allows us to develop effective marketing tools that will work for your business.
A brandbook is the perfect tool needed to set up and run a new business and regulate business processes.
The brandbook answers the questions that the marketing department faces (how to build communication, how to attract new customers, how to launch a new product).
With the help of a brandbook you can change people’s perceptions of the brand both inside and outside the company; introduce the consumer or client to your company, become one step closer to them.
Sygrade.com has extensive experience in creating successful brandbooks for a large number of companies – agribusiness, construction business, cosmetics manufacturers, medical clinics and law firms. We know how to present the advantages and benefits of your business so that it would be interesting and cause a desire to cooperate or buy your product or service. Unique corporate identity, developed by our specialists, will not leave indifferent any potential consumer and will work for the commercial success of the brand and its status.
